Having been through different sides of the ad world since Adobe Flash was a thing, Ewan self-proclaimed that all those years helped mould him into what he is today - a hybrid of a creative who doesn't only dream of kickass TV spots but how the same idea can be translated into packaging design, social content or window display, all in one sit. He also strongly believes that great ideas are derived from unexpected, sometimes strange insight or observation. Generic insights = generic ideas, therefore, generic results.

Over the years he has led teams cracking ‘big leggy idea’ campaigns to effective small activations ideas for multinational brands such as Apple, Coca-Cola, Minute Maid, Oreo and Sloggi, to name a few. He is also the f***er who should've gotten fired (according to @yannikwenk) to coin the term #slofie, yes, that Slo-mo selfie thing for iPhone 11.

Outside of striving for creative happiness, Ewan takes overly art-directed (read: vsco filters) street photography and thanks to COVID, started picking up drawing too. 

If you must know: He was born & bred in Kuala Lumpur, Malaysia, and completed his foundation locally before moving Down Under to further his studies - Bachelor of Design (Communication Design) at Melbourne Swinburne University of Technology. Having spent most of his career locally, he took a stab at running his own design house in Singapore before he packed and moved along with his AJs collection to Shanghai in 2016 and the rest, as they say, is...whatever!


Recent International Awards

Tribeca X / Best Short Film for 'The Comeback'
Cannes Lion / Film - Cultural Insight / Gold

Cannes Lion / Film - Consumer Goods / Silver
One Show / Production Design - Silver
One Show / Interactive, Online & Mobile / Silver
One Show / Branded Entertainment / Bronze
One Show / Branded Entertainment / Art Direction / Bronze
D&AD / Culture / Entertainment / Graphite Pencil
D&AD / Film / VOD Commercials Over 120 Seconds / Wood Pencil
Andy's / Craft / Best of Region (Greater China)
ADC / Advertising / Cinematography - Gold Cube
ADC / Advertising / Branded Content / Silver Cube
ADC / Advertising / Direction / Silver Cube
ADC / Advertising / Online Video / Bilver Cube
ADC / Branded Content / Entertainment / Film - Bronze Cube

AICP / Next Award / Branded Content & Entertainment
AICP / Next Award / Web Film

AICP Show / Production Design

Tribeca X / Best Short Film for 'Nian'
D&AD / Wood Pencil / Direction 
One Show / Bronze / Branded Entertainment: Art Direction
Cannes Lion / Bronze / Film Craft / Direction

Spikes Asia / Silver / Direction / Apple
Spikes Asia / Silver / Cinematography / Apple
Cannes Lion / Bronze / Film / Direction


Recent History

Creative Director
/TBWA/Media Arts Lab
June 2018 – NOW
BTC $7658

Creative Director
/FCB (Greater China)
November 2017 – June 2018
BTC  $6879

Creative Director
/Mullen Lowe Group (China)
January 2017 – November 2017
BTC  $1028

Freelance Associate Creative Director
/BBH Shanghai
September 2016 – December 2016
BTC  $572.52

Creative + Design Director (Co-Founder)
/Teeth Pte Ltd Singapore
October 2015 – October 2016
BTC  $237.64

Creative Lead 
/Newton TAC Kuala Lumpur
March 2015 – September 2015
BTC  $251

/BBH Shanghai
August 2014 – January 2015
BTC  $585

Creative Group Head
/Geometry Global (formerly known as OgilvyAction)
June 2013 – June 2014 (1 year 1 month)
BTC  $70


Ewan Yap
inbox/ ewanyap@gmail.com
skype/ ewanyapwl