What gifts would your parents prepare when your Chinese New Year visit comes to an end? A film about the taste of home shot on iPhone XS by renowned Chinese indie filmmaker Jia Zhangke.
The film was captured entirely on an iPhone XS, and it speaks directly to hundred millions of Chinese who left home to work in big cities and only be home once a year. While most of the CNY ads focus on returning home, we chose to talk about the moment they leave home when the yearly reunion ends.
Together with the short film, we were tasked to create three unique behind-the-scenes/ How-to featurettes detailing how Jia worked with iPhone XS to create the film. The videos cover slo-mo, HDR and Depth Control - the key features touted in the iPhone XS.