Saw a quote on a hipster's tee the other day - "Design is honest, advertising is lying." He was sipping Lacroix Water, reading off his latest iPhone and rocking a limited edition vintage reissued Jordan 1. 

He's right. Lie through our f**king teeth if we must, but with truthful and honest design.

If you must know him: born & bred in Kuala Lumpur, completed his foundation locally before moving Down Under to further his studies - Bachelor of Design (Communication Design) at Swinburne University of Technology. 

Having been through different sides of the ad world ever since, he self-proclaimed that all those years helped mould him to what he is today - a hybrid of a creative who doesn't only dream of a kickass TV spots but how the same idea can be translated into packaging, in one sit. He also believes that great idea derived from unexpected, sometimes strange insight and generic insight yields regular idea, which unsurprisingly, produces regular result.

Over the years he has worked and led amazing teams cracking ‘big idea’ campaigns to effective ‘small idea’ activations for brands such as Apple, Coca-Cola, Minute Maid, Oreo, Sloggi, Dulux, Sephora and many more (which apparently not worth mentioning). 

He is also the f***er who should've gotten fired (according to @yannikwenk) to coin the term #slofie, yes, that Slo-mo selfie thing. 

Outside of striving for creative greatness, Ewan takes overly art-directed (read: filtered) street photography and recently thanks to COVID, started picking up drawing too. 

Currently resided in Shanghai. 

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Recent International Awards

2021
Tribeca X / Best Short Film
D&AD / Wood Pencil / Direction / Scripted Entertainment
One Show / Bronze / Branded Entertainment: Craft / Art Direction
Cannes Lion / Bronze / Film Craft / Direction

2020
Spikes Asia / Silver / Direction / Apple
Spikes Asia / Silver / Cinematography / Apple
Cannes Lion / Bronze / Film / Direction


Recent history

Creative Director
/TBWA/Media Arts Lab
June 2018 – NOW
BTC $7658

Creative Director
/FCB (Greater China)
November 2017 – June 2018
BTC  $6879

Creative Director
/Mullen Lowe Group (China)
January 2017 – November 2017
BTC  $1028

Freelance Associate Creative Director
/BBH Shanghai
September 2016 – December 2016
BTC  $572.52

Creative + Design Director (Co-Founder)
/Teeth Pte Ltd Singapore
October 2015 – October 2016
BTC  $237.64

Creative Lead 
/Newton TAC Kuala Lumpur
March 2015 – September 2015
BTC  $251

Creative
/BBH Shanghai
August 2014 – January 2015
BTC  $585

Creative Group Head
/Geometry Global (formerly known as OgilvyAction)
June 2013 – June 2014 (1 year 1 month)
BTC  $70

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Contact

Ewan Yap
inbox/ ewanyap@gmail.com
skype/ ewanyapwl