Due to the success* of China’s Oreo People, Mondelez clients has tasked us to come up a version that works for both EMEA and India markets; but with a catch - we would only have 2 months to pull it off from ideation to offline.
Despite obvious production timing issue, we managed to recreate the 'Oreo moments' for these markets with combined talents from more than 10 countries.
Unlike China market, these versions follow the global guideline closely to have real-life moments and graphics animation. To seamlessly blend the ‘connection Oreo moments' with playful animation, we make use of camera movements and vibrant tone.
*Passing the often baffling FGD and TVC pilot test.