ewan yap.
ill.
ads.
img.
misc.
.private
ewan yap.
ill.
ads.
img.
misc.
.private

Coca-Cola's Drinkable Hashtag (Social Media Campaign)

So what if Coca-Cola is a global pop culture icon? The brand was still not top of mind for young Malaysians as they have their own way of life that includes many other beverage choices. Coca-Cola knew it needed to connect with these young consumers all over again. And on a totally different level.

October, 2013
All works © Ewan Yap 2016. Powered by Adobe Portfolio.