Coca-Cola's Drinkable Hashtag (Social Media Campaign)

So what if Coca-Cola is a global pop culture icon? The brand was still not top of mind for young Malaysians as they have their own way of life that includes many other beverage choices. Coca-Cola knew it needed to connect with these young consumers all over again. And on a totally different level.

Advertising, Branding, Packaging

October, 2013