OREO 2018
Chinese New Year GIF Greetings TV Spot
Under the new OREO brand idea - Spark Playful Connection, we created an unexpected but a popular format Chinese are all familiar with especially during the festive season: the emoji/gif CNY greetings (表情包); to wish all Chinese a happy and prosperous New Year. 

Each of these CNY greetings GIF will also be shareable through social media platforms. 

One of the main challenges was to use the OREO ritual - Twist, Lick, Dunk as part of the greeting whilst creating relevant content based on iconic elements from different cities in China namely Beijing, Chengdu and Guangzhou. Other than this CITY version, a FAMILY GREETINGS version was also produced simultaneously for CNY 2019.