Apple 2020 CNY Film
Shot on iPhone - Daughter
TL;DR - A film about three generations of Chinese women coming together at Chinese New Year. Shot on iPhone 11 Pro. Directed by Theodore Melfi of Hidden Figure, Cinematography by Lawrence Sher (Joker). Starring  China’s leading actress Zhou Xun. 

 Based loosely on the real story of a single-mother taxi driver who takes her child to work pulls at the heartstrings of Chinese viewers. The film triggered hot discussion online. The film further cements Apple's position as Chinese New Year holiday's John Lewis commercial.

Tim Cook, CEO of Apple, posted the short film on Weibo, a Chinese social networking platform, on Saturday, with a line that "There is nothing more special and enduring than the strength and love of family".

In addition to the film itself, we simultaneously launched a behind-the-scenes film that showcases the iPhone 11 Pro features that we used to pull off the 8-minute film.