Under the new OREO brand idea - Spark Playful Connection, we created an unexpected but a popular format Chinese are all familiar with especially during the festive season: the emoji/gif CNY greetings (表情包); to wish all Chinese a happy and prosperous New Year.
Each of these CNY greetings GIF will also be shareable through social media platforms.
One of the main challenges was to use the OREO ritual - Twist, Lick, Dunk as part of the greeting whilst creating relevant content based on iconic elements from different cities in China namely Beijing, Chengdu and Guangzhou.
Other than this CITY version, a FAMILY GREETINGS version was also produced simultaneously for CNY 2019.
Art Direction, Creative Direction, Design & Production Design
Insert copy here, which should vary depending on your region.