skype/ ewanyapwl

Saw a quote on a hipster's tee the other day - "Design is honest, advertising is lying". He was sipping a Lacroix Water, reading off his iPhone 6S  and rocking his Nike Air Jordan 3. 

He's right. Lie through our teeth if we must, but with truthful and honest design.
If you must know him: born and bred in Kuala Lumpur, completed his foundation locally before moving Down Under to further his studies - Bachelor of Design (Communication Design) at Swinburne University of Technology, Melbourne. Having been through different tiers of advertising ever since, from small-fry design house to big-time's sister agency to mainstream 4A agency, he self-proclaimed that all those years helped mould him to what he is today - a schizo.

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